Eco-innovation Action Plan Launched: helping business to deliver green growth and environmental benefits

20.12.2011

Eco-innovation is crucial to delivering the Europe 2020 strategy for smart, sustainable and inclusive growth.

The new Eco-Innovation Action Plan (EcoAP) will boost innovation that reduces pressure on the environment, and bridge the gap between innovation and the market. Eco-friendly technologies are good for business and help create new jobs, so eco-innovation is crucial to the economic competitiveness of Europe.

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